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SP Birô


 Created in 2007, SP Birô was born with the mission of being a reference in support services for events and tailor-made tours, mastering São Paulo and other Brazilian capitals. Since then, Birô has delivered excellence in collaborating with and producing major events, such as ILTM Latin America, Art Weekend São Paulo e Ciranda de Filmes.

Our specialized tours have been designed to many agencies, groups and guests interested in art, architecture, graffiti, history, gastronomy, business and shopping, for clients like Honda, Red Bull, Danone, Embraer, MOMA Museum, Belmond, Abact, Aiuê Produtora, Altour, Cinema do Brasil, Art Quest International and ETH Swiss Architects.


Success cases:


Ana Saad Jafet

Finances & Operations

Born in Rio de Janeiro, graduated in Business at the Universidade Mackenzie in 2000, specialized in Hospitality in Catalonia, Spain 2002. Ana was general manager at Txai in Ilhéus, Bahia, from 2002 to 2004; she developed and implemented Fazenda Cala in Espelho, Bahia and Pousada Estrela da Ilha in Angra dos Reis, Rio de Janeiro; developed, implemented and run Fazenda Café in São Paulo. Since 2008, runs and operates SPBirô, alongside with business consulting for other companies.


Arthur Simões

Marketing & Operations

Born in São Paulo, graduated in Law at the Universidade Mackenzie in 2004, Arthur changed his life in 2006 with the Pedal na Estrada Project (“pedal on the road”): a bike round-the-world trip, visiting on his own 46 countries in 5 continents, all of that tuned with an innovative educational project for Brazilians students. Back to Brazil in 2009, after a three years and two mouths trip, he launched the book O Mundo ao Lado, on his adventure. Since then Arthur coordinates and creates tours in São Paulo as well as in many other Brazilian destinations.